When you consider that 53% of consumers visit a business within two days of conducting a local search, you can imagine the increase in business you might experience just by creating and optimizing your listing. According to Google, almost half of all their searches are local. Optimizing your Google Business Profile page can lead to the following benefits:Ī Google business page connects your business with consumers who would never find you otherwise. Users can get your phone number, as well as your address, your website (if you have one), directions to your business, and a description of your company’s products and services. It enables your business to appear on Google Maps, which increases your reach to all the consumers who search for local businesses on that platform, and facilitates lead collection and sales with reservation, ordering, and appointment scheduling functions. Your Google Business Profile listing is a vital part of your online identity and local search conversion. Why is Google Business Profile important? Google Business Profile also feeds information into Google's Knowledge Graph, which in turn populates information in local Knowledge Panels found in the upper right of many searches. Businesses near you (or in a specified location)īusiness listings are ranked in the search engine results pages (SERPs) based on how well they match the user’s search phrase, how far away they are from the user or the location the user specified, and how well-known the business is.It’s linked to Google Search and Maps to provide: Google Business Profile (GBP) is a free, location-based registry of businesses that serve customers in person. So how do you get on Google Business Profile and why is it so important that you do? What is a Google My Business account? With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. Since 2014, Google Business Profile has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
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